An Interview With Sasha
Just before he plays at Cream this month, Sasha found time to have a little chat with Skiddle. Isn't he just lovely?
Richard Dyer
Date published: 11th May 2009
We were excited enough to hear that one of dance music’s forefathers, Sasha, is not only playing at Cream this month with Digweed, but also playing at Creamfields in August. That was about enough excitement. But now, he’s given us an interview. Things can’t get much better than this.
You’re an adopted member of the Cream family, and always a firm favourite at Creamfields, do you think Northern crowds are different from others?
It’s always wonderful coming back to Liverpool, I got such a long history with that part of the world, all the amazing nights that I used to have at Cream, and even before that. I’ve got a lot of friends, and of course the Cream family, so it’s always brilliant to come back and catch up with them all in the area.
What are you working on right now?
Right now I’ve just done a couple of remixes. I’ve done a Nokia computer game that’s coming out this year, called Snakes. And then also, I’ve done a couple of remixes, I’ve remixed the Doves single.
How do you choose the tracks that you want to remix, do they come to you, or do just hear something you like and get in touch?
Because remixing isn’t really the core of my business anymore, like in the 90s I used to spend most of my year in the studio remixing. Normally it’s a case of I hear something that I really like and feel I can do something with it, and I call them up asking if it’s cool.
A lot of artists of your stature have moved into scoring music for films, is this something you can see yourself doing? You mentioned the computer game?
I mean, you’ve got to look to other places to try and bring revenue in from music, because as everyone knows the physical sales of records are dwindling away. By incorporating your music into film, TV, computer games or adverts, it’s a new way to make money out of your music, so it’s definitely something that I’ve got my eye on.
You’re one of the few DJ’s who has remained at the top of his game for the last 15 years, what’s the secret of your success?
You have to adapt to business, the music industry is completely different to how it was 10-15 years ago, so you have to adapt to it and doing stuff for computer games and adverts is a different angle.
You’re responsible for pioneering a new form of mixing with your Ableton system, how did this come about?
Well it is a piece of software that I use in the studio to actually write music and I just realized that it’s a very powerful tool to have as a DJ so I started messing around with it and I built my own controller for it, and it’s changed the way that I play completely.
Do you find that when you’re in the studio you want to be out on the decks and vice versa?
I really do enjoy my time in the studio because I have a normal routine, I get up at a normal time, and I go to bed at a normal time. It’s like my office job. I really do enjoy the routine. The thing is as soon as you’ve finished a record that you’re really proud of and buzzing off the first thing that you want to do is go out and play it. It’s a balance and something that I have struggled with all the way through my career, really trying to balance how much time to spend in the studio and how much on the road.
Do you go clubbing socially yourself now? Do you enjoy hearing another DJ’s drop your track and see the crowd’s reaction?
Of course, it’s always a real compliment when another DJ plays your record. I don’t really get to go out that much, because most weekends I’m working myself, so it’s pretty rare I get to go clubbing.
What are you festival essentials?
Wellies, wet wipes and a bottle of vodka.
What three acts would sum up your ultimate festival line up? Dead or alive?
The Chemical Brothers always absolutely bring down the house. They are one of the best festival acts. And then I would probably say Jimi Hendrix and Radiohead.
It’s always wonderful coming back to Liverpool, I got such a long history with that part of the world, all the amazing nights that I used to have at Cream, and even before that. I’ve got a lot of friends, and of course the Cream family, so it’s always brilliant to come back and catch up with them all in the area.
What are you working on right now?
Right now I’ve just done a couple of remixes. I’ve done a Nokia computer game that’s coming out this year, called Snakes. And then also, I’ve done a couple of remixes, I’ve remixed the Doves single.
How do you choose the tracks that you want to remix, do they come to you, or do just hear something you like and get in touch?
Because remixing isn’t really the core of my business anymore, like in the 90s I used to spend most of my year in the studio remixing. Normally it’s a case of I hear something that I really like and feel I can do something with it, and I call them up asking if it’s cool.
A lot of artists of your stature have moved into scoring music for films, is this something you can see yourself doing? You mentioned the computer game?
I mean, you’ve got to look to other places to try and bring revenue in from music, because as everyone knows the physical sales of records are dwindling away. By incorporating your music into film, TV, computer games or adverts, it’s a new way to make money out of your music, so it’s definitely something that I’ve got my eye on.
You’re one of the few DJ’s who has remained at the top of his game for the last 15 years, what’s the secret of your success?
You have to adapt to business, the music industry is completely different to how it was 10-15 years ago, so you have to adapt to it and doing stuff for computer games and adverts is a different angle.
You’re responsible for pioneering a new form of mixing with your Ableton system, how did this come about?
Well it is a piece of software that I use in the studio to actually write music and I just realized that it’s a very powerful tool to have as a DJ so I started messing around with it and I built my own controller for it, and it’s changed the way that I play completely.
Do you find that when you’re in the studio you want to be out on the decks and vice versa?
I really do enjoy my time in the studio because I have a normal routine, I get up at a normal time, and I go to bed at a normal time. It’s like my office job. I really do enjoy the routine. The thing is as soon as you’ve finished a record that you’re really proud of and buzzing off the first thing that you want to do is go out and play it. It’s a balance and something that I have struggled with all the way through my career, really trying to balance how much time to spend in the studio and how much on the road.
Do you go clubbing socially yourself now? Do you enjoy hearing another DJ’s drop your track and see the crowd’s reaction?
Of course, it’s always a real compliment when another DJ plays your record. I don’t really get to go out that much, because most weekends I’m working myself, so it’s pretty rare I get to go clubbing.
What are you festival essentials?
Wellies, wet wipes and a bottle of vodka.
What three acts would sum up your ultimate festival line up? Dead or alive?
The Chemical Brothers always absolutely bring down the house. They are one of the best festival acts. And then I would probably say Jimi Hendrix and Radiohead.
And lastly, you’re performing with John Digweed at Cream on May 22nd to perform back to back for the first time in nearly a decade, what made you choose Cream in Liverpool as one of the few chosen venues for this special gig?
That was an obvious choice really, like I said before, the history that we have in Liverpool and with Cream, we go back such a long way. That weekend we just wanted to do a little UK tour. I’m really excited to be on the road with John in the UK, it’s been a very long time!
Sasha performs alongside John Digweed at Cream on Friday 22nd May. Skiddle is an official ticket outlet for this event.
That was an obvious choice really, like I said before, the history that we have in Liverpool and with Cream, we go back such a long way. That weekend we just wanted to do a little UK tour. I’m really excited to be on the road with John in the UK, it’s been a very long time!
Sasha performs alongside John Digweed at Cream on Friday 22nd May. Skiddle is an official ticket outlet for this event.
Sasha performs in the Subliminal Arena at Creamfields on Sunday 30th August Bank Holiday weekend. Skiddle is an official ticket outlet for this event.
Read more news
Latest Festival Features articles
Local Information
Gigs ● Clubs ● Festivals ● Things to do
“On your side since 2001, because we believe true fans deserve a fairer and smarter way to discover events they love.”
Why use Skiddle?
- Rated 5 stars on reviews.co.uk
- Official Primary Ticket outlet
- Over 17 million tickets sold
- Established 2001
- Over 4.3 million happy customers
- Support the Fanfair Alliance
- Part of the Attitude Is Everything Coalition
- Skiddle Supports - Together, we are More Than A Ticket
© 2001 - 2024 Skiddle Ltd | Skiddle is a registered trademark | ALL RIGHTS RESERVED