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ASSOS venue information
ASSOS of Switzerland, the iconic cycling brand, will open its first international concept store on Regent Street, in the heart of London’s luxury shopping district.
Marking the brand’s 40th anniversary as an industry leader, ASSOS is set take a significant step forward with the opening of its first flagship store outside the company’s Swiss headquarters, giving rise to a new era of specialized customer service for both professionals and cycling enthusiasts.
The landmark store at St James’ Market, is designed to help cyclists find their perfect kit by providing the opportunity to road-test the performance-led range in store. A uniquely designed elliptical change-room, complete with a sample of every garment in the collection, gives customers the opportunity to trial the range on a Goomah racing bike, in order to determine the all-important fit in the saddle before they leave the store.
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