Image: Sub:Merged Festival (Credit)
A European festival has come up with a novel approach to increase attendance - by making everyone who buys a ticket a shareholder in the event. Dutch newcomer festival Sub:Merged, which in its press release states their "movement is about love, peace, unity, respect and equality through techno", have announced that 10% of the company will be given away to ticket buyers to this year's event - which they expect to reach 100,000 attendees.
Whilst that isn't likely to have a pivotal impact on your Dow Jones portfolio straight away (one ticket equates to 0.0001% of the company), it does offer a degree of power to the people who support the festival in its debut year. Quite how that will play out remains to be seen, but the festival has similarly noble goals in promoting political change as part of their musical manifesto.
The event, which aims to be the biggest techno gathering in the globe with its six-figure attendance, takes place in Breda in Holland from 22nd-24th September, and has already announced the likes of Christian Smith, John Acquaviva and Dr Motte to play its inaugural event.