Sigle Release - The Journey Continues..!
In response to huge public demand 11th February, 2008 will see the full commercial single release of The Journey Continues (containing the music from the massively popular Lloyds TSB TV ad campaign.
Date published: 31st Jan 2008
Since its launch in February 2007, the 3-D adverts from the Lloyds TSB “For the Journey…” TV campaign have been viewed more than 450,000 times on websites including You Tube and Kontraband. The
latest advert in the series has recently launched on TV and continues
the theme that has proved so popular since the campaign’s
launch. Unprecedented interest in the music from the advert has
subsequently led to thousands of hits and enquiries from the general
public on their website www.lloydstsb.com/forthejourney aswell as in Lloyds TSB branches nationwide.
Mark
has successfully created a contemporary crossover pop/dance electronic
record that is already tipped to be a massive smash hit single and now
features a superb vocal from legendary St Etienne vocalist Sarah
Cracknell that is already gaining widespread national radio support
from amongst others Pete Tong and Jo Whiley at Radio 1.
“This
is a dream come true to be allowed to reproduce and release this
stunning piece of music. People all over the UK have connected with
this piece of music, so to give it a full contemporary release is very
special to me. I’ve tried to be as respectful as possible to the
original music which has now been perfectly complemented by Sarah’s
sublime vocal. It’s also an honour to work with Lloyds TSB in a
strategic way like this. They have been so open to turning this into a
sublime piece of electronic music.”
The
creative fusing of classical and electronic music along with an open
minded approach by one of the UK’s biggest High St banks, Lloyds TSB
marks a unique collaboration of three normally unrelated worlds.
Speaking about the collaboration, original music composer Elena Kats Chernin, said:
"I'm
thrilled about the remixes of Eliza Aria. It's great to hear my music
given new life and fresh perspectives, as I've always found cross-genre
collaborations exciting and inspiring."
Commenting on the remix of the music featured in their advert, Lloyds TSB’s Nigel Gilbert, group marketing director, said:
“Eliza
Aria is a wonderfully original and beautiful piece of music. It’s great
that so many people have been touched by it having heard our ads and we
are delighted that this new single version will bring it to an even
wider audience.”
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