Jorja Smiths record label, FAAM, call out AI clone song 'I Run'

'I Run', the viral TikTok hit from UK dance act Haven, was heading for chart success before being pulled from streaming services by industry bodies, who alleged the track violated UK copyright law for the impersonation of another artist.

That artist is alleged to be Jorja Smith, which has resulted in, over the weekend, her label FAMM releasing a strong and public statement on the matter, stating that they "have a duty to speak up" with the AI misuse in such a viral hit, putting us in "uncharted territory," also affirming that "this isn't just about Jorja. It's bigger than one artist or one song."

Read the full statement from FAMM, made on Instagram, below.

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Although 'I Run' has now been re-released with new vocals, the team behind the song have admitted using AI during its creation. Producer Haven has stated on social media that while the vocals are entirely his own, they were manipulated by the ‘ChatGPT for music’  software, Suno. Secondary producer Waypoint also confirmed this on social media, saying they asked the AI to give their original vocal a female tone. 

The two producers recently shared videos of their original computer files with Billboard magazine, maintaining that they wrote and produced the song. But they also maintain that they never prompted anything to do with Jorja Smith, only asking the AI to produce "soulful vocal samples."

Smith's label FAMM are firm in their belief that the female tone it produced was created with AI trained on her work, and is seeking compensation. Whilst also affirming that this track should be a test case for the consumer and industry relationship with AI in music.

"We have the opportunity to discuss how AI Technology is used in the arts and so intend to encourage public discourse around how we should establish a framework to regulate such uses of AI"

Read Skiddles' recent feature on why we should all be worried about AI in music - HERE

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Header image credit: Jorja Smith on Facebook