Festival Awards 2017

In an era when there are so many events competing for festival-goers' attention, giving too much credence to the old adage of 'if you build it, they will come' might result in a nightmarish turnout rather than the field of dreams you were hoping for. Most festivals are now having to come up with unconventional methods of generating hype and engaging with their audiences, especially considering the rapidly changing nature of the online landscape. This new award goes to those responsible for the most unique and effective marketing campaign of the season.