A study conducted by O2 and behavioural science expert Patrick Fagan has found that those who regularly attend gigs can increase their life expectancy by up to nine years.
The theory behind the survey is that live music increases feelings of self-worth, closeness to others, and, most of all, mental stimulation and all of this added together contributes massively to person's sense of well-being.
According to the study, there’s a “positive correlation between regularity of gig attendance and well-being,” and “additional scholarly research directly links high levels of wellbeing with a lifespan increase of nine years.”
These sensations of well-being were measured using psychometric testing and heart-rate tests, and the study says experiencing a gig for just 20 minutes can result in a 21% increase in feelings of well-being. The study’s recommendation is that one concert every two weeks will score one’s “happiness, contentment, productivity and self-esteem at the highest level.”
For gig goers across the world this will be music to your ears, as well as the good times and memories of a great gig, it's adding years on to your life - what could be better?