Festival Awards 2017

Most festivals are dependent on sponsorship for their very survival, and the anti-commercial ethos once considered synonymous with the scene is increasingly receding into the past. Perhaps it's no coincidence that audiences' increasing acceptance of commercial involvement has occurred in tandem with the efforts of brands to ensure that their activations are woven into the fabric of festivals in cohesive and valuable ways. This award recognises the brand that integrated and ingratiated itself at festivals in the most seamless and effective manner.