Utilita Arena Birmingham

Formally The National Indoor Arena (The NIA) Barclaycard Arena is one of the busiest large scale indoor sporting and entertainment venues in Europe. Since opening in 1991, it has welcomed visitors to over 30 different sports (including indoor rowing!) and an extensive variety of entertainment and music. The Barclaycard Arena provides a perfect home for indoor sport at every level; its Mondo athletics track is the world’s premier surface and was first used at the European Indoor Athletics in March 2007, an event that attracted a worldwide television audience of more than 160 million. Fourteen world athletics records have been set at The NIA since it opened. But it’s not just about sport. The multi-purpose arena is as flexible as they come - it can stage concerts, entertainment spectaculars, business conferences and exhibitions. And the adaptable format of The NIA Academy creates a more intimate theatre-style auditorium to accommodate smaller concerts, ballet as well as comedy and theatre. The Barclaycard Arena has played host to artists such as Price, Oasis, Coldplay and Destiny’s Child, Sir Cliff Richard is a frequent visitor – he has played here over 50 times. Showcasing its versatility, The NIA has hosted many other forms of entertainment including the spectacular Disney on Ice shows, The Lord of the Dance, Cirque Du Soleil and La Traviata.