First Direct Arena

first direct arena is a purpose built major entertainment venue located in the vibrant city centre of Leeds. It�s unique �super-theatre� style configuration has been designed to enhance the customer experience with all seats facing the stage performance area. Everyone, spectators and performers alike, will enjoy a more intimate atmosphere with reduced viewing distances relative to the capacity of the venue � over 12,300 seated or 13,000 with a standing floor. first direct arena will primarily host live music, comedy and entertainment shows along with sporting events creating a modern, cutting edge, international, multi-event venue for Leeds. first direct arena is operated by SMG Europe. SMG is the world leader in venue management, marketing and development and also operate the Manchester Arena and Metro Radio Arena in Newcastle.