Rudimental unveil video for new single 'Never Let You Go'

Image: Rudimental

In line with their solid reputation for producing inspiring music videos, Rudimental have unveiled the first video of their new album We The Generation. 

Magnificently shot across different settings from around the globe, from expansive plains to winding mountainous roads, the video draws on the good and bad sides of humanity to convey an ultimate message of unity. 

The video was shot by Nez, the same director who produced Waiting All Night, in several different locations including Morocco, LA,Ukraine and the UK. 

For all of Rudimental's dates, head to their artist profile.