Fleur Shore launches clothing line 4SURE

Birmingham DJ and producer Fleur Shore has announced her newest venture with the launch of new clothing line 4SURE. The fashion brand will officially launch on Friday 27th February. 

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Shore previously launched her label Undergrowth in 2025, and this February released her first new music in 6 months with the single ‘Dark & Light’, coinciding with the launch of 4SURE. “It wasn’t made to impress everyone, and that’s the point,” Shore said of the new venture, “Creativity is part of my life, I get to express myself daily with creating music and what I wear, but I felt there was something lacking. I had so many ideas, so having another creative outlet within fashion was something close to my heart.”

4SURE officially kicks off on 27th February with the first collection, a hockey style jersey in 3 colourways and a limited collectors t-shirt. The brand will release limited seasonal drops throughout the year consisting of lifestyle, streetwear, and accessories. 

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