Named the most popular UK artist on TikTok for the second year running in 2021, beating off competition from the likes of Ed Sheeran, KSI and Dua Lipa, Sam Ryder’s rise to the top has been nothing short of meteoric. The hugely talented singer and songwriter launched his first UK tour in January this year which sold out immediately. He added a second, then a third London date, both of which sold out. With a social media following in excess of 17 million, Sam Ryder is now equally in demand as a live performer.