Yeo Valley Organic Pop-Up Pasture

Londoners looking for a moment of calm amongst the chaos of the capital might want to clear their lunch breaks for this one...

Yeo Valley Organic is bringing a one-of-a-kind mini meadow to the heart of central London, transforming Reuters Plaza, Canary Wharf into a lush countryside-inspired escape complete with genuine Somerset pasture for cows, sourced directly from Yeo Valley Organic farms.

Arriving for one day only on Thursday 21st May, the immersive pop-up invites visitors to slow down, kick back amongst the grass, and experience the taste of spring with a delicious cup of free range organic milk.

Designed as the ultimate urban timeout, the activation will encourage city-goers to embrace a little "human grazing", swapping screens and pavements for pasture and taking a moment to reconnect with the nature behind every glass of milk.

Visitors to the meadow will be able to relax while enjoying complimentary samples of Yeo Valley Organic spring organic milk, designed to be savoured in the very environment that it was born from.

With countryside sounds, fresh pasture underfoot and plenty of space to pause and recharge, the pop-up promises to bring a refreshing taste of rural life to one of London's busiest postcodes.

Verity Richardson from Yeo Valley Organic said: "Spring is when everything comes back to life on the farm. Our cows are out grazing on lush, organic pastures, full of natural diversity. We know many people want to eat more seasonally, but it's not always easy to know where to start. By bringing a little piece of the Yeo Valley Organic founding farm from Somerset to the middle of London, we're helping people reconnect with where their food comes from and experience just how good milk can taste when it's produced in harmony with the seasons."

For anyone craving a moment of countryside calm in the city, the Yeo Valley Organic meadow will be open for one day only, so visitors are encouraged to stop by early and settle in for a taste of spring.