SoundCloud launches vinyl pressing service

SoundCloud has partnered with elasticStage, an on-demand vinyl and CD platform, allowing Artist Pro users to sell vinyl with no upfront cost and no minimum order requirement.

Artist Pro users can join the waitlist for the service now. Once approved to use the service, they can pick tracks from SoundCloud, add credits, and add artwork. Then, SoundCloud will create a web page for the vinyl, where it can be bought. SoundCloud and elasticStage will ship each record, and artists will get paid for every sale.

In a statement, SoundCloud CEO Eliah Seton said, "Vinyl sales have surged over 300% since 2016, yet most independent artists have been excluded from this growth due to high manufacturing costs and logistical limitations. At SoundCloud, we're committed to helping artists thrive by providing new opportunities for connection and monetisation.

"This partnership is another step toward ensuring that every artist – no matter where they are in their career – has the tools to build a sustainable career."

elasticStage CEO and Co-Founder Steve Rhodes said, “We created elasticStage’s on-demand vinyl technology to make physical music as accessible as streaming for artists and music fans everywhere.

“Records have been bringing fans closer to their favourite artists for decades, but today’s modern music creators are now shut out of the vinyl market by high costs and outdated practices - our mission is to break down these barriers so musicians can sell vinyl with zero cost or risk. SoundCloud’s artist-centric platform is a perfect fit for us, and we’re thrilled to be collaborating with them to help independent artists connect with fans and build long-lasting music careers.

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Header image credit: SoundCloud / Facebook.com