Simian Mobile Disco – 1stFeb – Plug,sheffield

Simian Mobile Disco – Friday 1st Feb – Plug, Sheffield

You might not know Simian Mobile Disco, but they are your friends. You'll never be alone again. So come on.
Ring any bells, ravers? Yes, ‘Never Be Alone' AKA ‘We Are Your Friends' AKA the song that's ruled your summer for the last three years is the tune that invented Simian Mobile Disco. They didn't write it exactly. More like it wrote them. Let us explain.

Back in the late ‘90s, James Ford and Jas Shaw along with bass player Alex MacNaughten they formed the band Simian. In order to sate their love of electronic party music, James and Jas booked themselves DJ dates while touring with Simian. They'd finish a gig and then run off to play electro records to small, sweaty rooms full of people who often seemed to be having lots more fun than the audiences at their gigs. As a pisstake, they called themselves Simian Mobile Disco.
 
At around the same time, their record company decided to launch a competition for bedroom acts to remix the Simian track ‘Never Be Alone'. The remix was picked up by DJs like Erol Alkan and became something of a party anthem.

James produced albums for Mystery Jets, Klaxons and Arctic Monkeys and Jas began to build the largest modular synth in the South East of England.

Up stepped Wichita, home to Bloc Party and Blood Brothers and one of the last truly independently-minded labels out there, to offer Simian Mobile Disco an album deal. They called up their old Simian mucker Simon Lord and asked him to sing a swirly, psych-folk vocal on ‘I Believe',and they enlisted exuberant Go! Team frontwoman Ninja to splatter her sassy hip-house rhymes all over irresistible opener ‘It's The Beat'. They decided to name the album ‘Attack Decay Sustain Release' because it sounded like a good motto to live by.
Simian Mobile Disco have an instinctive knowledge for what will work on any dancefloor, with any crowd, at any time. And now they've used that instinct to create the most invigorating dance album of 2007, a record that pummels you into submission with its relentless volleys of pure disco delight. The Simian Mobile Disco is coming to your town: do not even attempt to sleep.

Friday 1st February  @ Plug, 14-16 Matilda Street, Sheffield
Simian Mobile Disco
The Whip
Turze
7pm
£11 adv
14+
www.the-plug.com
0114 276 2676