Serving the aces with live sets from blistering emerging acts and DJ sets sewn with indie gems, This Feeling have conjured up the ultimate concoction in ode to a good and proper night out.
Set for multiple major cities across the UK, the brand will imprint names from their roster, capable of prizing serious airplay from genre pacemakers in their field, on the posters of popular city club haunts.
Taking aim at the pool of acts installed, Liverpool rock institution Sugarmen add a glint to a chunk of dates with their classically wound guitar - heard in hits like 'Dirt' above - that catapulted them into a Blur support role at Hyde Park in the summer.
Reinforcing the motif of introducing bands to lead the next phase of British rock music, This Feeling also hook in Welsh trio Trampolene for a five-date stretch. Experimental outfit The Vryll Society, psychedelic four-piece Medicine Men and singer/songwriter prodigy Louis Berry also out themselves as stand-out acts.