33: When a vision becomes a reality

What started with a passion for house music and love for raving has now developed into a forward-thinking event brand with a fun-loving community, which goes by the name of 33.

Disclaimer: The article below has been contributed by the event promoter or somebody representing the event promoter. As such we take no responsibility for accuracy of the content and any views expressed are not necessarily those of Skiddle or our staff.

Date published: 22nd Nov 2017

What started with a passion for house music and love for raving has now developed into a forward-thinking event brand with a fun-loving community, which goes by the name of 33. We had a vision of bringing people from all different backgrounds together under the same roof, as they go through a sensory experience of music, visual production and environment combined. After years of attending London?s biggest house events, we felt it was time to take the party into our own hands and share with everyone our vision.

Our story began with a boat party on the Thames, bringing in DJs who were new on the scene and ready to make their mark. Holding a capacity of 140 people on board the 33 ship, we brought together a group of people, of whom were mostly friends, to see if a dream had the potential to become a reality. One year later and a sold out boat party of 140 has increased to filling venues of up to 400+ people. What?s the secret? 33 focuses on building a strong community of people who want to socialise whilst partying, visit unique locations and listen to DJs who are truly passionate about the music they play.

This year has seen the 33 stamp being put across some of the most key brands in the game such as WeAre festival and Sankeys East, as well as crossing over to the heart of house, Ibiza. Previous venues include Basing House & Floripa in Shoreditch, The Saw in Holborn, The Forge in Camden and Metal Works in Islington. Each venue has to fit the vision, the vision has to be projected accurately to it?s audience, and the audience have to be able to feel the heart of 33 as soon as they enter the party. Our next venue, The Steel Yard, is going to do exactly this.

With a respected team of resident DJs who represent and understand our values, including Azaad, Karter, Late Replies and NinetyOne, a familiarity and warmth has been a created within the 33 events. Azaad, Karter, Late Replies & NinetyOne have developed their sounds and are perfect examples of young, fearless underground DJs who are excelling in building a name for themselves across the scene. Mark our words, these guys will become world renowned DJs in years to come! As for the crowd, they often know what to expect and the calibre of house and tech music they will be dancing to, but surprises are always part of the package.

Alongside the resident DJs, well known names such as GW Harrison, Will Taylor, Jose Diaz (from Spain), CJ Sax, Bongo Ben, Sally Potterton & the rising talents of our upcoming special guests, Del-30 and Simone Liberali, have been backing the 33 movement. 33?s 1st Birthday at Metal Works in August highlighted the recognition the brand has achieved, presenting a huge line up of 17 DJs, all of which we partly owe our success to thanks to their constant love and support.

In company with our DJs, the visual production at our events aims to captivate our audience as much as the music. Milligan Visuals are behind the magic of this and work hard to help us create visuals which are immersive and enhance your 33 experience.

Our motto of #BringingPeopleTogether is spreading rapidly, with the plans for 2018 setting up to be an even bigger year. 33?s iconic mascot Geoff, the famous yellow duck, continues to show up at every event, along with a crowd who expect nothing but quality music and good vibes.

Come and discover the secret of 33 this December at The Steel Yard, a venue which hosts some of London?s best events, set across 3 railway arches beneath Canon Street Bridge. We are stripping things back and focusing purely on the music in an underground environment, creating an atmosphere where your mind is transported elsewhere just for one night.

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