During ADE there will be a range of activities focused on South Korea. Director Richard Zijlma states: “The South Korean electronic music scene is growing rapidly, thanks to technological innovation and smart crossovers. During ADE we will focus on the very best the country has to offer across a wide range of festival and conference events.”
The Amsterdam Dance Event (ADE), an initiative of Buma, is the world’s largest club-based festival and conference for electronic music. The event continues to grow and develop each year, with last year’s edition featuring over 2,500 artists and 550 speakers in a record breaking 160 venues. The event attracted visitors from over 90 countries over five days featuring every conceivable aspect of electronic music culture.
The organisers are committed to growing the day and nighttime activities once again in 2021 through established partnerships with cultural institutions, and by adding new pavilions focused on countries. “The addition of pavilions creates extra possibilities to meet and network for music industry professionals but also provides a means to show the innovative power of individual territories in front of an international audience,” states Zijlma.
The ADE Festival features 300 events and 2,000 DJ's over five days in 80 clubs and venues, which together combine to make Amsterdam one of the busiest and most inspiring clubbing cities in the world. The program features the biggest artists on the planet alongside fresh, upcoming talent and everything in between. Every year the ADE Festival attracts 350,000 festival visitors from around the globe and is truly the biggest international club festival covering the whole spectrum of electronic sub-genres.
ADE Playground can be found anywhere and everywhere in the city centre during the ADE. It is a unique, dance-related lifestyle program offering five days of film screenings, music hardware presentations, art shows and exhibitions, exclusive fashion offers, interactive talk shows, promotional activities and pop-up musical performances at 25 creative hotspots around the city, including roof-top terraces, clothing shops, and art galleries, as well as outdoor exhibitions and cinemas.
ADE's multiple conference streams connect the worldwide music industry, offering the ultimate annual business and inspiration platform in the field of electronic music. Divided into six themed programs, ADE's comprehensive conference covers every aspect of the modern music industry, featuring dedicated programming for business professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers. The programs also feature in-depth expertise and insight into the harder music genres, the relationship between music and technology, and sustainable, ecologically responsible practices for the global dance music industry.
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