Reviewers began to compare him to Phoenix and Two Door Cinema Club when trying to decode his muse; the follow-up single Message drew comparisons with Local Natives and Stornoway. Will just kept plugging away, racking up gigs and festival bookings (and finishing his A-levels). And recently he celebrated the millionth streamed play of his You Jump I Run EP on Spotify, after just a month of release. That’s the kind of chemical reaction that needs no artificial stimulation.