Tim Deluxe (Tim Liken) went from being just another British DJ/producer to being a brand-name hitmaker as he released one smash single after another during the early 2000s, bringing much acclaim to Darren Emerson\'s Underwater Records in the process with big, big vocal-driven tracks like \"It Just Won\'t Do\" and \"Less Talk, More Action.\" Deluxe began his road to fame as a club DJ, a pastime he initially pursued while working at a London-based record store during the \'90s. He then began producing tracks as well, collaborating with Omar Amidora and Andy Lysandrou in the short-lived group Double 99.