Described as a new gen style icon, 25-year old South Londoner Snoochie Shy is a TV and radio broadcaster, model, brand ambassador and well-respected DJ.

The last 12 months have seen Shy’s star ascending – she has secured a regular slot on BBC Radio 1Xtra and become the co-host of the rebooted iconic music show YO! MTV Raps. From April 2019 Shy can be heard doing the BBC Radio 1Xtra specialist show Monday-Thursday 11pm-1am.

Shy has also been travelling the globe to DJ for clients including Adidas, Topshop, River Island, G Star and had her own headline show in Hong Kong. Prior to 1Xtra, her interviews with artists like AJ Tracey, Stefflon Don, Rich The Kid, Kurupt FM and Big Shaq racked up millions of views on YouTube.

With her striking, instantly recognisable look, Shy has modelled for Nike, Reebok, Ugg, Adidas, Tommy Hilfiger, Warehouse, Vans, Dr Martens and Missguided in the past, and is the current brand ambassador and face of Reebok. She has also hosted an audio-guided run for Nike’s Nike+ Run Club app alongside Great Britain’s fastest woman Dina Asher Smith.

She has also live-hosted events for the MOBO Awards red carpet, Afropunk Festival, Red Bull, Nike Air Max Day, and MTV’s live broadcast from this year’s Wireless Festival. With her presence on both radio and TV growing every week, 2018 will see Shy reach the next level as one of the UK’s most individual and iconic personalities.