For the German industrial / powernoise project see Sam. S.A.M. aka Sweet Ass Magician is a beautiful man who has kicked Godzilla's ass on several occasions. He enjoys making shitty beats for which people can flow to. He also is founder of Mecca Studios in Austin, Texas. MySpace page: http://www.myspace.com/sweetassmagician.
Read more about S.a.m. on Last.fm.