Magic Shoppe crawled from the same inspirational lava pool that gave the world Spacemen 3, Black Rebel Motorcycle Club, The Warlocks and “Methodrone” era Brian Jonestown Massacre. In 2010, the band’s live shows left a wake of aural and psychic wreckage throughout their hometown of Boston, Massachusetts.
On April 19th 2011, Toronto-based DIY psych label, Optical Sounds releases the band’s debut full length, Reverberation. Whether constructing rich textures that will melt your face off (Dead Poplar demonstrates the hypnotic elements of treble and reverb) or taking a retro motorcycle ride through tinsel town (Haunted Hollywood recalls a journey with a dead person down the sunset strip while listening to The Standells), Reverberation is a sonic journey, start to finish.
Recorded all over the place throughout 2010, Reverberation is both loving and obsessive. Magic Shoppe are both innovators and, true to their name, master conjurers of dark magic.