British-born international superstar and cultural icon Jay Sean took the US pop culture market by storm in the mid-2000s, launching a career that has spanned nearly 20 years. In addition to being the first Indian artist and the first South Asian artist in history to achieve a No. 1 on Billboard’s charts, he is also the first Indian artist and South Asian artist to land a No. 1 Latin single on Billboard; the first Indian artist and South Asian artist to perform on Top of the Pops; and the first British Asian artist to have simultaneous Top 10 Billboard singles in the U.S.

In 2024 he founded 3AM Entertainment, a record label under Virgin Music Group, to support artists from the South Asian diaspora on their journey to becoming global stars. Jay is steadfast in his mission to change the mainstream music landscape and create more opportunity and representation for South Asian artists in the music industry and in popular culture, regardless of their genre.