I Prevail—Brian Burkheiser [clean vocals], Eric Vanlerberghe [harsh vocals], Steve Menoian [guitar], and Lee Runestad [drums]—explore this phenomenon within the title of their full-length debut, Lifelines [Fearless Records].

I Prevail are no strangers to this experience. After the release of the quartet’s 2014 debut EP, Heart vs. Mind, nothing would ever be the same. The EP moved over 60,000 copies as the Detroit band toured with the likes of Hollywood Undead and Crown The Empire. Meanwhile, the group’s cover of Taylor Swift’s “Blank Space” sold 300,000-plus singles, went Top 20 on Active Rock Radio, and generated over 22 million views on YouTube and 17 million-plus Spotify streams (consistently remaining in the Top 10 of the platform’s Viral Chart). The band would be nominated for “Breakthrough Band” at the 2016 Alternative Press Music Awards and garner features from Billboard, Detroit Free Press, AXS, Loudwire, and many more. Everything has aligned and set the stage perfectly their debut full-length, Lifelines.

In early 2016, the boys retreated to Wall of Sound Studios in the small and secluded town of Riley, Michigan to work with trusted producers B.J. Perry and John Pregler. With nearly two years on the road under their collective belt, the group had fully realized their style, merging entrancing hooks and a powerful and pummeling sonic backdrop. The first single “Scars” gallops from a propulsive riff into an unshakable refrain teetering between a hypnotic harmony and a hard-hitting groove. It’s immediately infectious. Elsewhere on the album “Stuck In Your Head” sees a magnetic vocal charge ahead in tandem with a bombastic drumbeat and hyper-charged guitars making the song live up to its name. Ultimately, Lifelines sees I Prevail take another big collective life step.

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