C2C: Country to Country is a country music festival which takes place at The O2 Arena in London every year. It was first held on 16–17 March 2013.[1] The festival was the first multi-day country music event in the United Kingdom, since the demise of the popular International Festival of Country Music, which was held at Wembley Arena and hosted by Mervyn Conn. The event was jointly developed by the O2 Arena and SJM Concerts, collaborating with the Country Music Association.

In 2013, it was announced that the festival would come to the 3Arena in Dublin on 14–15 March 2014.

The festival expanded even more into Europe, adding additional dates in Sweden and Norway in 2015, and the Netherlands and Germany in 2019.

As of the 2015 festival, pop-up radio station BBC Radio 2 Country was set up and runs over 4 days, including a live broadcast of the main stage performances.

Since 2016, the festival has ran over three nights.