It took the instant approval of the hottest pop producer in the world right now, Black Eyed Peas hitmaker Will.I.Am, to get the Cheryl Cole solo locomotion steaming. ‘This is how it all began,’ says Cheryl, in classic fairytale mode, of her solo journey. ‘Last year we made The Passions of Girls Aloud. I decided I wanted to have a go at street-dance. The reward at the end of the show was a guest appearance in a Will.I.Am video, for his single Heartbreaker. We became friends and he said he was interested in working with me again. It was a massive compliment but I didn’t even register it, really. I was working hard with the Girls. They were my complete focus.’

But after the Out of Control Tour came X Factor and then Record company folk began asking if she was interested in Will.I.Am’s offer and so she decided to take some time out to work with him in the studio. ‘The way we work with Girls Aloud is that we’ll go into the vocal booth and do our lines on a track that’s already almost completed. With Will I was seeing music being made right from the ground up. He’d ask my opinion on the beats and the words. He’d send me off to write hooks.’