DJ & Producer Alex began his adventure into music at the age of 14 when for the first time he stepped inside a record shop. Born in a small town in the south of Italy, Alex felt a very strong connection with music from the very beginning, watching spinning vinyl’s, listening to their crystal sound, kick drum and bass line made him want to try his chances. At the age of 18 he had already affirmed his name playing in the local clubs of his hometown, and decided to develop his talent in the capital o club music, London.His debut was in 2003 at the Mass club in Brixton, were he played aside Mauro Picotto, Dave the Drummer and Chris Liberator.Shortly after, Alex started to organize his own weekly events in carefully selected underground venues and warehouses in the East London area. International music entrepreneurs have noticed his mixing skills and Alex was invited to play at the finest clubs including The City, Cancun – Transit, Philadelphia – The Vagabond, Miami as well as numerous venues across Europe.By exploring more development opportunities he decided to start his own record label. In 2009 he had set up “AuthenticBit” and start producing his own sounds, which already had been played by pioneers of electronic music. Alex is continuously searching for opportunities to grow and progress. He lives music and this is where he finds his freedom.