With his energetic and intense house sound, full of swing, tribal rhythms & techy beats, Alex is said to be probably the most promising of upcoming producers & DJs in the scene. Greek by right, but a Londoner by choice, Alex Celler (Alexandros Berdos) was born in Thessaloniki, Greece. In 2004 he moved in London where he based his studio and since then it has been a story of hard work and righteous success.