10.Gauge

Limited physical releases,  mailing lists, and word-of-mouth buzz  - could opting for an offline-first strategy help artists to reconnect with fans in a more valuable and meaningful way?

Offline-first: Reclaiming music from the algorithm

As AI seeps into music—from holographic performances to machine-made tracks—are we risking the soul of creativity itself? The question isn’t if it’ll change music, but whether humanity will still have a place in it.

Why we should all be worried about AI in music

We caught up with one of three Let The People In! organisers, Marco Giannini, to chat all things about the party, the collaboration of Sticky Heat and Sprechen, and grassroots events. Check out what he had to say below!

Let The People In! Interview: “Everyone there is there for the party”

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