Midland Pass

About Midland Pass

Midland Pass is a multi-attraction ticket for a choice of Midlands days out, including Alton Towers Resort, Cadbury World, SEA LIFE Birmingham and Warwick Castle. It follows the existing Cluster Ticket booking journey, so the pass is designed around selecting one attraction visit at the time of purchase and arranging the others separately.

The pass gives access to a set of named attractions rather than a single venue, making it a practical option for customers who want to visit more than one location from the same booking. Each attraction visit is redeemed individually through the booking process.

After purchase, guests book the remaining attractions through the booking portal linked in the confirmation email. All attraction visits must be redeemed by Thursday 22 October.

Key facts: Included attractions are Alton Towers Resort, Cadbury World, SEA LIFE Birmingham and Warwick Castle. The lead attraction is selected at the time of purchase, and the remaining visits are booked separately via the confirmation email portal. All visits must be redeemed by Thursday 22 October.

Before you book

Guests select and book their lead attraction when they buy the pass. Any remaining attraction visits are then booked separately using the booking portal linked in the confirmation email.

All attraction visits must be redeemed by Thursday 22 October. No further age, child, arrival, late entry or refund information is provided in the source data.