Renowned BBC Radio 1 DJ and broadcaster Annie Mac has been announced as an ambassador for Manchester's Reform Radio.
Celebrating World Radio Day (Thurs 13 Feb), the award-winning, not-for-profit online radio station said the ambassadorial role will see Mac 'supporting and strengthening' their work, which aims to support young adults into employment.
She said: "I’m really honoured to take on the role of ambassador for such a brilliant organisation as Reform Radio. The work it does is vital in charging up young people with the confidence they need to go out there in the world and gain employment, and all through the medium of radio and music, which are my two first loves.
"The team are passionate and progressive and hungry to grow, and I’m excited to work with them to try and help Reform Radio gain as many young people coming through its doors as possible.”
Starting life in a basement in 2013, Reform has grown to become one of the UK's most respected 24/7 online stations while helping young people from disadvantaged and diverse backgrounds develop skills in the audio industries.
Reform director Rachel Roger added: "We are so excited to welcome Annie as the first ever Ambassador to Reform Radio. As a majority female lead organisation with a strategic commitment to diversifying the music and broadcast industries, we've looked up to Annie's own work in these areas and look forward to learning from her and working together to continue to make this change"