FREE EVENT Minions & Monsters Fujifilm Immersive Experience

PLEASE NOT THAT THIS IS NOT A TICKETED EVENT AND ENTRY IS COMPLETELY FREE.

To celebrate the cinematic release of Illumination's riotous new film, Minions & Monsters, the all-new chapter in the biggest global animated franchise in history, FUJIFILM House of Photography in Covent Garden will be transformed into an immersive experience that invites guests to step into the world of the film and engage with Illumination's joyful new characters.

The experience will take over the first floor and will be packed with must-try, dynamic Minions & Monsters-themed photo opportunities, ensuring fun for everyone. Visitors will even have the chance to get photos with Irene, one of the film's breakout monster stars.

The experience, which runs from Thursday 18 June to Sunday 12 July, is free to attend, and no reservation is required. Illumination's Minions & Monsters arrives in cinemas 1 July.

Within the Minions & Monsters experience, guests will have the opportunity to test out the recently launched SPOT AR photobooths, giving them the opportunity to take pictures with their friends and family using a custom-made Minions & Monsters template free-of-charge.

On the 1st and 2nd July, Matt B Customs (@mattbcustoms) will be in store at the House of Photography, giving attendees the chance to have their existing or newly purchased instax™ product customised with a Minions & Monsters-inspired design of their choice, free-of-charge. There will be a variety of designs for customers to choose between.

There will also be several giveaways happening from 18th June - 12th July, including:

· The chance to win a Minions Adventure to Rome for two people

· The chance to win one of 15 instax™ mini 13 cameras customised with a unique Minions-inspired design by renowned illustrator Matt B Customs (@mattbcustoms)

· Various Minions merchandise

Theo Georghiades, General Manager - Imaging Solutions, Fujifilm UK commented, "We're excited to be partnering with Illumination's Minions & Monsters to bring the film's new characters to the FUJIFILM House of Photography this summer. We hope visitors enjoy interacting with the exciting photo moments and capturing the memories on the instax™ SPOT, or a customised instax™ mini 13 camera if they're a lucky winner!"

Guests are encouraged to capture their Minions & Monsters experience through Fujifilm's extensive range of photo solutions. They can browse the instax™ range of instant cameras and photo printers, create professional printed gifts, and use the convenient print kiosks dotted throughout the experience to bring their favourite memories to life.

The Minions & Monsters experience is open to the general public free-of-charge, from the 18th of June to the 12th of July. The FUJIFILM House of Photography is located at 8-9 Long Acre, London WC2E 9LH.