Macdonald Burlington Hotel

On The Edge is NOT another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down, non-pitch conference has been devised to make the maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy. What you’ll learn: Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including: Digital Content • Why is a content strategy now important • How can you create one • Where should you focus your resource • How can you deliver consistently across all channels SEO Search • Understanding what is new in search and making sure you keep one step ahead of your competitors • How to optimise your website and increase your ROI • Taking advantage of new channels and techniques to increase lead generation • Seeing examples from case studies, so you can get a good understanding of what works and what you should try for your own campaigns Video • 7 proven steps to building cost effective video marketing in just 90 days • How to create content people want to watch in a matter of hours not days • Developing a ‘trusted’ video brand with minimal budget • How you can generate dozens of brilliant videos in just one day • Repurposing video content to feed other digital media • Using video to generate sticky marketing techniques that reduce web bounce rates and create an audience • The silver bullet that simplifies multi channel distribution of video in websites, mobile, print media, email and social media and measures all results • Three best strategies to shift video marketing from being a ‘cost overhead’ into a self-funding model or new revenue generator Social Media • Developing a social media strategy for your business that guarantees a return on investment • We all heard “content is king” – but how do you deliver this to an “on target” audience • How does Social Media fit with vital On-line Reputation Management • Go away with Hints & Tips to implement your plan effectively PPC • Why digital matters so much • Adwords – the central pillar to any digital marketing campaign • The basics, what you need to know to drive success from Google Adwords • ROI, ROI, ROI. If it’s not positive then why are we here • Making the most of the vast array of free tools, support and incentives available • The Croud approach to managing PPC for our clients Mobile • Discover how internet and mobile innovations are fuelling this new industrial revolution • How it challenges marketing theory and practice • Look at how ‘data currency’ can be scaled from low to high value • Connected Consumers want Connected Experiences and that requires Connected Databases • ‘Search’ Engine to become ‘Do’ Engine Search Rankings • How Google is fighting webspam with Google Plus • Measures of influence, and how this will affect search • What Author Rank means, and how to link your profiles for greater exposure • How to increase your author rank • What the future holds for search in an author-led environment What else • We’ll provide you with a goody-bag, full of speaker notes and much more! • Enjoy a sumptuous lunch and as much coffee as you can handle at the heart of Bristol’s Creative Quarter • Earn CPD points • A guaranteed seat for every speaker session • Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away The digital experts you will learn from: • Rob Thomas, MD, WSI-eMarketing.com Topic: Why Mobile Marketing is growing faster than Social Media • John Allard, MD, Video Expression Ltd. Topic: 7 proven steps to building cost effective video marketing in just 90 days • Ann Stanley, MD, Annica Digital Solutions Topic: How should companies really use Search • Luke Smith, Commercial Director, Croud Topic: PPC • Annmarie Hanlon, Director, Evonomie Topic: LinkedIn – 25 ways to boost your online profile • Grégory Roekens, CTO, Wunderman Topic: Mobile Technology – The Experiential Revolution – why experience is the new holy grail for marketing • Gareth Cartman, SEO Consultant, Clever Little Design Topic: When People Outrank Websites: The New Web is You • Simon Penson, Founder & MD, Zazzle Media Topic: The changing face of digital marketing and how to capitalise with Content Early bird tickets are only £95 Book now: http: ontheedgelive.co.uk birmingham why-attend