Macdonald Burlington Hotel Birmingham

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On The Edge is NOT another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down, non-pitch conference has been devised to make the maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy.

What you’ll learn:
Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:

Digital Content
• Why is a content strategy now important
• How can you create one
• Where should you focus your resource
• How can you deliver consistently across all channels
SEO Search
• Understanding what is new in search and making sure you keep one step ahead of your competitors
• How to optimise your website and increase your ROI
• Taking advantage of new channels and techniques to increase lead generation
• Seeing examples from case studies, so you can get a good understanding of what works and what you should try for your own campaigns
Video
• 7 proven steps to building cost effective video marketing in just 90 days
• How to create content people want to watch in a matter of hours not days
• Developing a ‘trusted’ video brand with minimal budget
• How you can generate dozens of brilliant videos in just one day
• Repurposing video content to feed other digital media
• Using video to generate sticky marketing techniques that reduce web bounce rates and create an audience
• The silver bullet that simplifies multi channel distribution of video in websites, mobile, print media, email and social media and measures all results
• Three best strategies to shift video marketing from being a ‘cost overhead’ into a self-funding model or new revenue generator
Social Media
• Developing a social media strategy for your business that guarantees a return on investment
• We all heard “content is king” – but how do you deliver this to an “on target” audience
• How does Social Media fit with vital On-line Reputation Management
• Go away with Hints & Tips to implement your plan effectively
PPC
• Why digital matters so much
• Adwords – the central pillar to any digital marketing campaign
• The basics, what you need to know to drive success from Google Adwords
• ROI, ROI, ROI. If it’s not positive then why are we here
• Making the most of the vast array of free tools, support and incentives available
• The Croud approach to managing PPC for our clients
Mobile
• Discover how internet and mobile innovations are fuelling this new industrial revolution
• How it challenges marketing theory and practice
• Look at how ‘data currency’ can be scaled from low to high value
• Connected Consumers want Connected Experiences and that requires Connected Databases
• ‘Search’ Engine to become ‘Do’ Engine
Search Rankings
• How Google is fighting webspam with Google Plus
• Measures of influence, and how this will affect search
• What Author Rank means, and how to link your profiles for greater exposure
• How to increase your author rank
• What the future holds for search in an author-led environment

What else
• We’ll provide you with a goody-bag, full of speaker notes and much more!
• Enjoy a sumptuous lunch and as much coffee as you can handle at the heart of Bristol’s Creative Quarter
• Earn CPD points
• A guaranteed seat for every speaker session
• Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

The digital experts you will learn from:

• Rob Thomas, MD, WSI-eMarketing.com Topic: Why Mobile Marketing is growing faster than Social Media
• John Allard, MD, Video Expression Ltd. Topic: 7 proven steps to building cost effective video marketing in just 90 days
• Ann Stanley, MD, Annica Digital Solutions Topic: How should companies really use Search
• Luke Smith, Commercial Director, Croud Topic: PPC
• Annmarie Hanlon, Director, Evonomie Topic: LinkedIn – 25 ways to boost your online profile
• Grégory Roekens, CTO, Wunderman Topic: Mobile Technology – The Experiential Revolution – why experience is the new holy grail for marketing
• Gareth Cartman, SEO Consultant, Clever Little Design Topic: When People Outrank Websites: The New Web is You
• Simon Penson, Founder & MD, Zazzle Media Topic: The changing face of digital marketing and how to capitalise with Content

Early bird tickets are only £95
Book now: http: ontheedgelive.co.uk birmingham why-attend

Venue contact details and info

Name: Macdonald Burlington Hotel

Phone: 0844 879 9019

Capacity: 200

Type of venue: Bar/Pub

Clientele: Marketers, business owners

Food served: Yes

Nearest Train Station: Birmingham New Street

Address: Burlington Arcade, 126 New Street, Birmingham, B2 4JQ

Venue short url: https://www.skiddle.com/venues/34940/

Music Policy: n a

Dress code: Smart Casual

Drinks served: Yes

Parking: Available

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