Jim Masters has been immersed in the UK dance scene since the early 80s. As DJ and promoter Jim has been responsible for some of the most popular nights in the UK. Probably most famous for BASE, one of the strongest and longest running techno nights in the UK, which Jim ran with Carl Cox for 7 years, it has proved ever more popular with regular nights in London at Velvet, The End & Europe plus events around the world. The cream of global DJs played there with the vibe and not the fee being the pulling factor. Jim started in the world of DJing & promotion as early as 1985, with Soul, Jazz and Funk. Progressing through rare groove and acid jazz with DJs such as Norman Jay and Giles Peterson, it was the Acid House scene which captured Jims imagination. He was Dj\'ing & promoting these warehouse events and a trip to Ibiza did nothing but encourage him. There he discovered clubs offering an alternative to the tabloid rave scene in the UK. - The Balearic sound where the beats came slower and the crowd vibe much more relaxed. Around this time Jim was at Touch magazine, part of Kiss FM & from there he joined the soon to open Ministry of Sound running press & promotion, then becoming a director .