The Horizon Hub

This interactive one-hour session will leave delegates armed with the confidence and resource to begin developing their own successful online marketing strategy. The first half of the course will cover getting found on Google and search engine optimisation. This section will feature how to conduct accurate keyword research, localised optimisation for small businesses, website optimisation implementation, technical SEO & backlinks, and content writing best practices. The second half will delve into Google Ads and how to generate a good return on investment. Teaching businesses how to create effective Google Ads campaigns that generate conversions, whether that be sales, bookings, or enquiries. Delegates will learn which types of campaigns can work best for their industry, how to create a Google Ads account, measure success, manage budgets, bidding strategies, and build campaigns from start to finish. Arrive promptly at 11:45 ready for the session to begin at 12:00. Session 12:00 – 13:00 13:00 – 13:30 questions and networking Coffee, tea, and home-baked cakes will be available. This session is completely free of charge. Book your place on this insightful Digital Marketing Course in Worcester.