Currys PC World Staples Corner London

Currys PC World Mega Store is opening on Friday 5th August in Staples Corner with the help of celebrity baker Paul Hollywood, the 3-in-1 store will also welcome TV Pundit Chris Kamara for an exclusive ribbon cutting ceremony on Saturday 6th August.

Chris’s appearance is part of an exclusive big brand offering available in-store over the weekend with offers including:

• A free giveaway of the JVC Smart 40” LED TV with built-in DVD player for the first 50 customers
• A free giveaway of the HP Stream 11.6” Laptop in Blue for the first 50 customers
• A free giveaway of the Logik Washing Machine for the first 30 customers

Please see the release below and attached - do let me know if you have any questions?

Thanks,
Camilla




CHRIS KAMARA JOINS IN CELEBRATIONS FOR NEW CURRYS PC WORLD CARPHONE WAREHOUSE
3-IN-1 STAPLES CORNER MEGA STORE



TV pundit Chris Kamara on hand to open new TV department and welcome customers to the brand new megastore this Saturday, 6th August 2016*

THIS Friday, 5th August, the UK’s leading electrical retailer opens its new Staples Corner megastore in north London, bringing all three brands – Currys, PC World and Carphone Warehouse – under one roof.

On hand to help celebrate the opening of the store, and in particular the state of the art television department, is TV pundit Chris “Kammy” Kamara, who will participate in an exclusive ribbon cutting ceremony taking place at the store on Saturday 6th August at 9:30am.

Fresh off the Ultimate Home of Football tour, Kamara joins Currys PC World once again for the Staples Corner opening. The tour, which Kamara launched, saw a branded Winnebago deliver the best Euros viewing experience to consumers in ten cities in the home nations and Republic of Ireland.

Kamara’s appearance at the mega store is part of an exclusive big brand offering available in-store only between 5th – 8th August with offers including:

• 50% off on the Dyson V6 Total Clean (£219.99) for the first 50 customers
• £50 off on all Macbooks for the first 50 customers
• £700 off on the Samsung American Style Fridge Freezer (£999.99) for the first 10 customers
• £30 off on the FitBit Charge HR (£69.99) for the first 100 customers
• £50 off on the Apple Watch for the first 50 customers
• 20% off Microsoft Xbox One with Quantum Break
• 25% off all HP printers and ink

The store will feature brand new Windows and Apple dedicated computing areas, renovations across the premium laundry and refrigeration worlds, as well as brand new Knowhow Lab and Order & Collect capabilities. The store will also benefit from a more immersive feel, showcasing a wider range of products to test first-hand on display. Further improvements also include increased brand availability.

Neeraj Chadda, General Manager of the new Staples Corner megastore, says: “We’re absolutely delighted to have a sports legend like Chris Kamara help celebrate the opening of our new bigger and better megastore this Friday, particularly the top of the range television department. With 4K TVs, you’re bringing the action and excitement of the pitch straight into your living room. It’s set to be an exciting weekend ahead with plenty of offers to enjoy so I look forward to seeing everyone down there.”

The new store opening will feature longer opening hours – open Mon-Fri from 9am-9pm, Saturday 9am-7pm and Sunday 11am-5pm – as well as new next day delivery available for every day of the week.

For further information:
M&C Saatchi PR - dixonscarphone@mcsaatchi.com

Notes to Editors
*The address of the new story is U1 Staples Corner Retail Park, Geron Way, London, NW2 6LW

About Dixons Carphone
Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone's primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.
Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016