Since his ascension in 2019, West Midlands based The New Consistent has carved out a niche as a rapper with a difference. His silky, bona fide delivery is matched with unique melodies and beats inspired by both modern UK and classic US Hip Hop.

In recent times, he’s been championed by Wordplay Magazine, Link Up TV, BBC 6 Music, BBC WM Introducing, nominated for Birmingham Music Awards, and supported the likes of Rejjie Snow and BBC 6 Music’s Tom Robinson.

Latest EP ‘All Hopes Lost On The Shadowplay’ perfectly encapsulates TNC’s ability to resonate with the listener on a deep, personal level. Songs drenched in soul confront the complex nature of managing the transition from teen to young adult; shining a light on his ability to emblazon such euphoric highs one minute, and devastating lows the next.

Recorded at Abbey Road Studios, this project cements The New Consistent as one to watch amongst the melting pot of young talent currently bubbling away in the West Midlands.

‘The thing I love about TNC, is his detailed lyrical images which give such a vivid picture of the world he inhabits’ -BBC 6 Music