"Stunning" - NME

“Weaving sky-reaching tales of the ilk of Father John Misty, all delivered in a beautifully thick northern accent.” - DIY Magazine

"All too often it feels like everything creative is being sucked into London so it’s great to see Stoke’s Average Joe hitting the ground running with his debut single ‘Cross My Heart’" - Notion

“FFS” - Track of the Day, Clash

“Stoke-On-Trent based act Average Joe channels elements of Soul, Hip-Hop and RnB. If Mike Skinner met Leon Bridges!” - Live At Leeds Festival

"Front-man Joe channels the same nonchalant attitude as tormented troubadours Tom Waits or Nick Drake with an added charm akin to fearless leader of The Rhythm Method"- The Line Of Best Fit

"Tapping into both, Average Joe matches gritty confessional songwriting to a voice that contains that indefinable element known as soul." - Clash

“Absolutely beautiful” - Radio X, John Kennedy