FLOW, Thereafter opens as London's newest mind-bending art experience
The colossal sequel to FLOW returns to the Now Building until February 2026 — bringing the same animated giants back to life in an all-new spectacle of motion, sound, and scale.
Date published: 21st Oct 2025
A new mind-bending immersive digital art experience is landing in central London this autumn. FLOW, Thereafter, the larger-than-life sequel to last year's hit show FLOW, opens at Outernet London on 16th October 2025, transforming the walls of the Now Building into a living, breathing canvas, where colossal figures dance, chase, and collide - exploring how we each interpret art in our own way.
Created by South Korean design firm D’strict, FLOW, Thereafter sees the 360-degree, 16K-definition, four-storey-high screens turn into a colossal digital canvas. Where the first FLOW charted the evolution of Western art through dance, Thereafter flips the lens, exploring how humans interpret and respond to art in the modern age. Playful, poetic, and awe-inspiring, the show invites you to see art not as something to understand, but to feel.
FLOW, Thereafter is now open and free to attend daily until February 2026 at the Outernet Now Building on Tottenham Court Road.
On the production, Outernet’s Director of Creative and Content Studio, Alexandra Payne, said: “FLOW captivated audiences when it premiered at Outernet in 2024, and we’re delighted to once again collaborate with D’strict to bring its spectacular sequel, FLOW, Thereafter, to our screens.
"D’strict are true visionaries, and this new work playfully reimagines contemporary art through larger-than-life characters and breathtaking visuals.
"Whether you’re a tourist, commuter, art enthusiast, or simply captivated by creativity, we know audiences of all ages will be mesmerised by this extraordinary experience. We can’t wait for everyone to see it.”
D’strict’s executive creative director, Sang-hwa Park, added: “Many people hold the preconception that contemporary art is difficult and hard to understand. Because of its perceived sophistication, they often feel intimidated or keep their distance from it.
"FLOW, Thereafter is a ‘Misinterpretation Performance’ that takes contemporary art as its medium. Rather than following a fixed interpretation, it prioritises personal perception and free interpretation. By earnestly transforming whimsical and seemingly nonsensical impressions of artworks into performance, it evokes empathy and curiosity, giving meaning and legitimacy to each interpretation.
"This performance centres on Star Cliff (2023) by Jinu Nam. After experiencing the work freely through the performance and taking the time to explore the artwork further, you will discover a deeper sense of connection and emotion, much like getting to know someone.
"Going forward, we will continue to expand the ‘Misinterpretation Performance’, bringing art a little closer to everyday life.”
Check out all you need to know about FLOW, Thereafter, at Outerets Now Building in Lodn by clicking or tapping - HERE
Follow us on Instagram, TikTok, Threads, Facebook, and YouTube for the latest music and events content.
