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method slow fashion store on Tuesday 16th October 2018
Aiming to do its bit to clean up the fast fashion industry,method has launched the method slow fashion store in the heart of Shoreditch – a space designed to encourage longer life for useable textiles by asking customers to buy, donate or customise pre-loved clothes rather than throwing them away.
The innovative shop will be pre-stocked with premium men’s and womenswear donated by media fashion cupboards and style-conscious celebs and influencers, who will be gifting their pre-loved clothes for fans to enjoy a second time around. With 350,000 pieces of wearable clothing retired to UK landfill annually, the store will be encouraging the longer life of useable material, with all proceeds going to Clothes Aid.
While serving as an antidote to fast fashion, method will be giving away bottles of non-toxic peony blush laundry detergent with every purchase along with a free tote bag, prompting customers to remain eco-conscious when washing by opting for products that have a lower impact on the environment.
As well as buying second-hand and acting as a drop-off space for unwanted clobber, the store will host seamstresses who will be on hand to jazz up tired outfits and give them a fresh lease of life.
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