3 Slingsby Place London
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Björn Borg Opens A Pop-Up Shop Just In Time For Christmas
5th - 18th December, Covent Garden
Taking place 5th - 18th December, Björn Borg will open a two-week pop-up shop in the heart of central London.
The Covent Garden shop will include their full collection of sportswear and underwear for both men and women with prices ranging from £25 to £85.
"We are really excited about having this amazing opportunity to present our full collection within central London. Having a strong branded showcase within London is key to our 2017 strategy of repositioning the brand from predominantly underwear, to sports fashion”. Further to the Covent Garden store, Björn Borg plan to launch a series of London pop up stores next year to help achieve this goal.
As one of the leading underwear brands Björn Borg offers undeniable comfort and quality. This winter, the underwear collection combines seasonal prints with technical design for a lightweight and luxurious look and feel. The Performance underwear collection uses new functional materials such as mesh inserts for breathability and moisture wicking fabric offering overall support and comfort for working out.
The sportswear collection is all about layering to make it easy for the wearer to adjust their body temperature when working out during the winter months. You’ll find practical details such as packable jackets, windproof tights, moisture wicking sleeves and panels, lightweight padding, extended cuffs with thumb holes suitable for winter training, and courtline reflex details.
Whether you’re shopping for the perfect ‘stocking stuffer’ or searching for the ideal kit for the new year, you’ll find it here at the Björn Borg pop-up!
5th - 18th December
Monday 9am – 8pm
Tuesday 9am – 8pm
Wednesday 9am – 8pm
Thursday 9am – 9pm
Friday 9am – 8pm
Saturday 9am – 8pm
Sunday 12pm - 6pm
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