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Sales Fundamentals Training Course 2 Days on Monday 28th - Tuesday 29th May 2018
It is often said that a sales person is someone with the 'gift of the gab' or that they could sell anything. That could not be further from the truth. The Truth is a successful sales person must firstly believe in what he or she is selling and must go out and offer that product of service with conviction and enthusiasm.
A professional sales person must understand the product or service they are offering and be informed enough to know what its benefits are and the limitations of the product or service and also that of their employer.
We teach through our sales fundamentals courses that sales and marketing people can understand the difference between a profitable sale and an unprofitable one. Common sense some would think but image a sales were there is 10,000 units being sold with no customisation thus allowing production to swiftly produce and pack the units verse 10,000 all with 100 piece high customisation and packed individually. From a profitable sale these customisation's could turn a profit quickly into a loss.
Individuals new to the sales profession need a strong foundation of skills, knowledge and tools to help them build strong customer relationships and a solid portfolio. They need to learn how to build trust with customers, discover customer needs and negotiate for win-win outcomes, all to maximise their sales performance and strengthen customer success. Specifically, we can help them learn how to:
- Use an effective sales process to manage a sale from initial contact to closing the business
- Build relationships through trust and credibility
- Adapt with versatility to individual interpersonal styles
- Discover customer needs and connect with the right offering
- Prospect to identify the right customers
- Negotiate effectively to protect margins, ensure profitable sales and strengthen relationships with customers
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