SMIRNOFF: U R The Night listings

DJ SETS FROM: HOT CHIP, TOM MIDDLETON MORE TBA

If you think this all sounds destined to be a sell-out event, think again, as it will be creativity, rather than cash, that will earn people a place. Tickets can only be obtained via getting involved in creating the night itself. The Smirnoff Co. are inviting people to have their say in how they want the night to evolve, by submitting their ideas via Facebook in exchange for a chance to get free tickets. Employing an innovative co-creation format, attendees will vote on a number of different elements to help shape the night, including which drinks will be served, what the DJs will play and by choosing the theme for the pre-event boat party, all via polls on the event's Facebook page.

For more information, including terms and conditions, on how to get involved, become a fan of Smirnoff: U.R. The Night at www.facebook.com/URthenight Idea submissions and voting will start on 19th May.

This event continues the Smirnoff Experience^TM, series which has already appeared in Moscow, Shanghai, Paris and New York. The events celebrate originality in nightlife by bringing to life original concepts, forming one-off collaborations and championing original drinking experiences.

 **TICKETS ONLY AVAILABLE TO THOSE WHO HELP SHAPE THE NIGHT**