Entertain the Kids With Your ‘Lovely Or Mean’ Side At B listings

Visitors to the Bullring shopping centre this weekend (20th-21st August 2011) will be faced with one very simple question, Are you lovely or mean?

The Centre will be taken over by snake handlers, urban drummers and KODAs Mean Green Crew characters as Birminghams premier shopping mall takes centre stage in KODAs Mean and Lovely Experience. Shoppers will test how lovely or mean they really are while children will be encouraged to try out an array of exciting activities - helping to keep the school holiday blues at bay.

Following a heady few years, which began with the award-winning Fabia 'Cake' advert, and followed with the 'meaner' Fabia vRS campaign, KODA has enjoyed huge sales success, won over 25 independent industry awards, and most recently being named the most satisfying car brand to own in the 2011 Which? Car survey.

Earlier this month, KODA amazed crowds at the Goodwood Festival of Speed as the car manufacturer re-enacted the Fabia adverts into a full-scale live experience - complete with bakery, actors from the adverts, snake venom and lots of cake - on their manufacturer stand. Now, they are bringing the Mean and Lovely Experience to the shopping centres of Britain.

"This is one of the most popular campaigns we have ever run in the UK and the feedback has been staggering; comments Helen Bainbridge, National Communications Manager at KODA UK. "The 'Made of Meaner Stuff' advert, and the Full of Lovely Stuff campaign that went before it spoke to a younger consumer. Now we want people to personally experience the Mean and Lovely activity and our shopping centre experience provides us with the perfect opportunity to do just that."

With 180bhp, a twin charged petrol engine with a supercharger and turbo,17 alloys, a 7spd DSG gearbox with steering wheel paddle shifts, LED running lights, rear diffuser, boot spoiler and a chrome twin exhaust, the vRS is everything the KODA Fabia is just with a bit more bite. Available from £16,415 on the road.