Parklife Festival case-study
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Parklife Weekender is a two day event running in June in Manchester. The Parklife Weekender features six arenas under canvas and a huge open air main stage showcasing the finest selection of local, national and international artists from across the globe.
Skiddle has worked with the organisers of Parklife since its first year in 2010 and sold a large number of tickets for the event.
Parklife goes mobile
This year the organisers behind Parklife wanted to publish the set times of all stages and arenas, publish interviews and provide site information via a mobile phone app on the day.
They approached Skiddle as they knew Skiddle had developed apps for club brands and nights over the previous. Skiddle worked alongside the promoters and developed an iPhone app that was marketed to all Parklife ticket buyers
The app was downloaded over 3,000 times and the push facility allowed the organisers to update festival goers in real time.
Parklife Weekender works alongside Skiddle with the following services
- Mobile Phone App
- RapidScan Ticket service
- Inclusive Booking Fees
- Direct Marketing
- Ticket Shop
- Live sales data and analysis
"The iPhone app that Skiddle built allowed us to connect with our customers in real time and keep then informed on what was happening across the site over the whole weekend. It was incredibly valuable for last minute set time changes as we used it to send notifications direct to app users"
Kirsty Smith, Parklife Weekender Promoter