Duran Duran Crowned Greatest Music Video of All Time

Duran Duran are widely regarded as the true pioneers of the pop music video, defining the ground breaking media into an art form in its own right.  Duran Duran single handedly transformed music video production from a simple marketing tool into one of the music industry's most valuable assets. With exotic locations, beautiful girls and stunning visuals, Duran Duran broke the mould and defined the era of the pop music video.

It's no wonder then that they have received the ultimate accolade in pop music after their hit video "RIO" was crowned "The Greatest Video Of All Time" by MTV viewers, proving without doubt that in 2008, DURAN DURAN are still on top form and widely regarded as pioneers of the pop music video.

Keyboardist NICK RHODES said of the award;  "We are all absolutely thrilled, honoured and delighted to have been voted the Greatest Video Of All Time by the viewers of MTV.

Having sold over 70 million records, consistently topped the charts around the world, DURAN DURAN are recognized as one of the most successful pop groups of the past three decades. They have played to sold-out audiences and broken box office records around the globe, made countless hit records collecting several Grammy awards, an Ivor Novello award for song writing, nine gold records, six platinum and three multi platinum record sales awards along the way.

With an undeniable musical chemistry and captivating signature style, DURAN DURAN have continued to fuse pop music, art and fashion to an unprecedented degree.